Where every word is crafted with love and understanding, because understanding
the needs of your customers is the first step to fulfilling them.
With wisdom and maturity comes empathy and wonder. I look at the world with a unique perspective. I am a writer and an artist, a Canadian living in tropical splendour. I have learned patience and understanding.
I will take the time to understand your individual needs. I will go the extra mile, and together we will make your dreams come true.
About Me
Welcome!
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I'm a writer with 30+ years of experience, the wisdom of a lifetime and the
soul of an artist. It's a combination that has given me a deep understanding of the world around me, and the people living in it, and that's what helps me craft compelling, relatable copy.
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Copy that leads the reader by the hand from the moment they arrive to the final call to action (and in some cases - beyond).
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I specialize in helping small businesses find their voice, and craft their own unique brand. It's a big world, and it's easy to get lost in the crowd.
That's why I take the time to get to know you, your needs and desires, and the unique selling points that will make your product or service stand out.
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There is a famous quote that says... "Sell the problem you solve, not the
product you offer." -unknown
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... in order to do that, you have to understand the needs of your target audience, and you have to help them understand how your product or service can solve their problem.
That's where my life experience comes in handy. Let me show you what I can do.
Viki Jo (Joy) Detlor
My Portfolio
Every Copywriter has a unique style (unless they are writing for a brand), so feel free to take a look.