Where every word is crafted with love and understanding, because understanding
the needs of your customers is the first step to fulfilling them.
Branding for the Hudson Wine Bar
spec ad - branding exercise
created to Target a very specific market
25-60, mainly male, businessmen and entrepreneurs. mid-upper class, wine connoisseurs and foodies
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The challenge was to project an image of stability and familiarity, but also add a touch of luxury.
The Hudson is comfortable, manly, an elegant, up-scale haven from the stresses of the day. Like a pub in an English town, it is a social hub , a home away from home.
The Historic Franklin Delano Roosevelt Mid-Hudson Bridge is an Iconic piece of architecture, recognized around the globe.
This Logo Concept utilizes that iconic H shape to promote familiarity and evoke feelings of pride and loyalty.
Within the negative space of the H, the shape of a wine bottle representing the main product of the company and invoking visions of warm get-togethers with friends and coworkers.
The striking white H mirrors the colour of the bridge itself, while the rich purple background conveys a sense of elegance and success.
BRAND VOICE
Hudsons is a landmark, solid, reliable, strong. It is safe and comfortable, familiar, but in a way that oozes success, even entitlement, with a dash of exclusivity.
It is an upscale man-cave for businessmen and entrepreneurs.
If the Hudson was a man, he’d be Dan Draper, dressed to kill, arriving in the company’s chauffeur-driven black Lexus, unwinding after a successful day with a full-bodied wine and a business associate, or a classy lady friend.
About us
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Here at The Hudson, we understand.
Success can be stressful. Business meetings, deadlines, commitments... sometimes you just have to step away and regain your peace of mind.
We provide a warm, comfortably elegant escape from the everyday, created just for people like you. The movers and the shakers- The Don Drapers.
Enjoy world-renowned wines, delicious Tapas and exceptional company. Always. It’s as simple as that.
This is where you belong.
This is your place..
Benefit to the consumer -
Our Goal is to provide exceptional wine and
outstanding company, and to give our customers a sense of belonging as well as status,
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The image of stability will imbue a feeling of safety-
"A haven from the stresses of success."
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(by saying "success is stressful", we imply that the client is successful, perhaps even powerful. This will appeal to their pride/vanity and give them a sense of status)
*note: This project was a collaboration with Rakibul Islam,