Welcome to the Copy Goddess Blog Page!
I would like over the course of time to use this page to share a bit about myself.
I'm not talking about cute pictures of my dog or travel posts form my holidays. I'm talking about me, the writer.
It's important for you to understand two things in order to be comfortable starting a relationship with a copywriter.
The first, of course, is why you NEED one at all. I've mentioned a little about that in my The Power of Copy post. You need to accept that hiring a copywriter is making an investment in the success of your business (just like upgrading your computer system or redecorating your storefront).
The second is an understanding of the copywriter's strengths and skills. You need to trust that they know what they are doing, that they will represent you well, and accomplish your goals.
"What does this have to do with Goddesses?", you ask.
It goes back once more to the Power of Words.
I could drag out examples of my writing over the last 30 years, or write a really amazing resume with a perfectly crafted USP (unique selling point/perspective), but when it comes to choosing someone to trust with your "baby", it is more effect to create a brand that allows you to understand instinctively who I am, what I believe, and what I offer.
That is the Power of Branding, but I'll get into that in a different post.
I chose to represent myself as The Copy Goddess for a very simple reason. Close your eyes for a minute and picture a Goddess in your head. The image itself is likely vague, soft colours, feminine shapes, a warm glow ... but the feeling that goes along with the image of a Goddess is what I want you to notice right now.
Comfort, peace, reliability, understanding, nurturing...love... all of these are associated with The Goddess. It doesn't even need to be a specific Goddess in your image. The Goddess is the universal mother.
Am I saying I'm your mother? Of course not. I'm simply a mature woman, with a lifetime of experience. I have learned understanding. I see the world from a different perspective than many other copywriters.
I care. When you hire me, you are hiring the patient skill of someone who will take the time, who will create something crafted specifically for you to represent YOUR business and it's unique qualities.
THAT is what I want my brand to represent ... and therefore that is what I want to represent to my clients. A calm but creative force that will nurture them, and their business.
After all, it IS always better to have a Goddess at your side.
If you would like more information about my services, check out my web page, or send an email to vikijodetlor@gmail.com . I'd love to talk to you about your vision, your dreams and your goals. I provide a free consultation for new clients.
Until then ... namaste.
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