Where every word is crafted with love and understanding, because understanding
the needs of your customers is the first step to fulfilling them.
Blog Posts Attract New Clients to Your Website
Written for
the Ocotea Hotel Monteverde
Written for
Meza Dental Costa Rica
HERE ARE SOME SAMPLES OF MY WORK
Spec Ad- ABC Toys (fictional company)
ABC Toys required a banner ad that would catch the attention of young parents 25-30 with children 6 months- 3 years, Their ideal audience is obsessed with a desire to nurture their development.
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The ad consisted of three panels that loop three times and then stay on the final panel. It must immediately connect with the audience.
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I accomplish this using direct, urgent and compelling copy in bright colours. Simple but positive images catch the eye and inspire action. Ideally this Ad would funnel consumers to a dedicated landing page for age-relevant toys.
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Collaboration- Graphic Design credit goes to Bhavya Thakkar
Spec Ad- DoorDash Landing Page
Doordash is a food delivery service that depends on attracting a wide variety of local businesses and connecting them with hungry customers.
Doordash's brand voice is friendly and relatable, and uses simple hand-drawn graphics in bright colours to draw atttention. Following this unique brand voice, this benefit-driven landing page was created to attract small independent restaurants who are not yet DoorDash partners.
The main goal is for them to join up as a partner, the second is for them to click through to an expert and find out more about DoorDash's services.
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Collaboration - Graphic Design credit to Rakibul Islam
Spec Ad- Beyond Sound Healing
Testimonial
Tammy is a Goddess.
There is no other way to describe her.
She has this amazing aura of calm and understanding that just pulls you in and surrounds you the moment you draw near.
When you talk to Tammy, she not only hears and understands what you say, she instinctively understands the feelings and emotions underneath it and she goes right to the heart of the problem.
Beyond Sound Therapy is a small, independently-owned company. They provide one-to-one coaching and healing through the power of sound.
They market through a Facebook page for local clientele and through Airbnb Experiences. ​
Their target market includes both local clientele and tourists. But their common goal is to achieve peace, and to learn ways to cope with the stress of busy lives.​
Tammy's personal brand voice is very soothing, understanding and new-agey. This unique ability to connect to clients inspired my copy. I used warm, comforting language designed to make them feel comfortable and welcome.​
This testimonial was created for her page to inspire confidence and trust.
Tammy Crusberg
Beyond Sound Healing
About Tammy Crusberg
Total Zen and Absolute Kindness
Imagine yourself enveloped in warmth and love and understanding ... all in the blink of an eye.
That’s the unique brand of comfort and energy that Tammy provides, and you can feel it the moment you come close. The moment she smiles and pulls you into a hug.
You’d never know it now, but Tammy got her start in the fast-paced world of business. Her intelligence and drive lead to financial success. But the grind of working day in and day out created stress. That stress grew into anxiety that she wasn't equipped to control.
She spiraled into a routine that lacked self-care and internalized all her stresses. After many years of toxic habits, she hit rock bottom, and wondered where to go from there.
She pulled herself out of a very dark place. One step at a time, she learned what worked and what didn’t, until she became the woman she is now. The Zen Goddess who welcomes others, takes their hands and walks them out of the dark.
Tammy uses the amazing power of sound therapies to recalibrate your body’s energies. She then helps her ‘students’ understand the cause of the stresses and anxieties.
This holistic approach to personal wellness and stress management creates a starting point. From here student learn how to change and grow and flourish, and it doesn’t end when you walk away because she cares.
She is passionate about helping others because she knows what it’s like to feel lost and overwhelmed.
Find your Zen with Tammy’s guidance, your happiness awaits.
This Bio for Tammy's "about me" page is designed to promote a sense of calm and peace while giving readers a glimpse into her past trauma. The tone is gentle and soothing to counterbalance the seriousness of the topic, and to represent her personality. The voice is soft and uses a storyteller's approach, but incorporates some of the terminology common in the health and wellness industry.
Social Media Posts
Spec Ad - Branding for Hudson Wine Bar
This Spec Ad was a collaboration with Rakibul Islam.
It was an exercise in brand development for a wine bar located on the Hudson River in New York. The brand targets a primarily male audience of entrepreneurs and business men.
It uses a tone that portrays luxury, comfort, and a touch of exclusivity. Like a modern day gentleman's club or upscale man-cave, The Hudson is a safe-haven after a hard day's work.
To see the full scope of the project including Copy prepared for the (fictional) about page...
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Spec Ad - Impact Boxing Gym
This Direct Mail piece created for a fictional gym was designed to attract new customers using a traditional Lead Magnet.
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Intense colours and a beautiful image catch the eye and benefit-driven headline pulls them in.
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The designer Aurangzeb Halepoto also designed a simple but effective logo that lets the customer know with one punch exactly what Pure Impact does.
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Audience:
Men and women ages 22–38 years who are very active and fitness conscious. They take their workouts seriously and are always looking for ways to optimize their workouts. They have busy schedules and need gyms that have extended hours to accommodate them.
CTA
To come into Pure Impact Boxing Gym to get their free three-day pass.
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Design Credit Aurangzeb Halepoto